Oversee creative development for higher education clients. Creative responsibilities include print, interactive, radio and television.
Assisted in the development of nine Payless brands including Lela Rose, Patricia Field, Alice + Olivia, American Ballet Theatre, and the SmartFit rebrand.
Delivered concepts and copy for Target's weekly circular, in-store signage and direct mail campaigns.
Managed the voice for the leading loyalty program, Starwood Preferred Guest. This included highly complex, award-winning international projects.
For almost 20 years, Amy Haake's creative work has contributed to the success of world-class brands in the health care, retail, hospitality, educational and financial arenas. You've seen it in Vogue, Elle and Runner's World; on tv; in your mailbox; and in stores and hotels around the country. Currently, she manages a team of creative professionals and enjoys mentoring their careers.